Oops! is a web site dedicated to discovering the absent and wandering mind and some of its consequences.
In this site we provide examples, often entertaining, of mind-wandering and its consequences, some essays on inattention, and an opportunity to contribute to our understanding of the causes and consequences of mind-wandering.
The Daily Oops!
In March 2002, Britney Spears almost burned down the New York apartment. "Brit had left a candle burning in front of an air vent [and gone shopping]," her mother, Lynne, recalled. "The wall caught on fire, and the fire department had to come to put it out... This is the second time this has happened. Brit left a candle burning in her bathroom in our Louisiana home [and] caught her bathroom on fire."
"Well," [salon.com]'s Amy Reiter quipped, "we can only assume she had her reasons for lighting a match in there...."
How can you contribute to Oops!?
We have a number of questionnaires and behavioral assessments of attention and its failures, as well as a number of related measures. You can help us by participating in our research.