Oops! is a web site dedicated to discovering the absent and wandering mind and some of its consequences.
In this site we provide examples, often entertaining, of mind-wandering and its consequences, some essays on inattention, and an opportunity to contribute to our understanding of the causes and consequences of mind-wandering.
The Daily Oops!
Bill Gates's computer-geek image was established well before his days at Microsoft. Steven Ballmer, a college buddy who later became the company's president, recalled that Gates never put sheets on his bed and once left for vacation in the middle of a thunderstorm - with the windows and door to his room wide open.
How can you contribute to Oops!?
We have a number of questionnaires and behavioral assessments of attention and its failures, as well as a number of related measures. You can help us by participating in our research.